welcome to

Congratulations.

Your journey to influential brand strategy begins now, with

the

Weird VVitch’s

GUIDE TO BRAND DESIGN & MARKETING

This is transformative marketing and branding program for magic arts entrepreneurs who seek to influence the masses.

Together, we will build powerful branding that champions your mythic journey. We’ll build an evocative brand essence that exemplifies your core values. We’ll build rich connections with your audience using penetrating graphics, disruptive headlines, powerful engagements, and outreach strategies. Reach your tribe and thrive.

step 01.

We begin by defining the

Brand Essence

the mythic journey leads to valuable offerings

Take some time to meditate and articulate the essence of your craft by filling out the weird vvitch Ethos inquiry.

This is a foundational aspect of our spell. You’ll want to devote careful consideration to the foundation of your brand-build. Consider a cleansing and grounding ritual beforehand. Best moon for this ritual: Waxing Gibbous

weird vvitch Ethos

What is your ideal Weird VVitch name?

What kind of weird VVitch are you?

What are your key archetypes? Everyone is the child, the saboteur, the victim, and the prostitute. Think of 8 more to complete your round table of 12. You may find Sacred Contracts by Carolyn Myss helpful. Here's a helpful article from her blog: https://www.myss.com/free-resources/sacred-contracts-and-your-archetypes/appendix-a-gallery-of-archtypes/

Have you developed your brand's name yet?

Is it a sub-brand? Speak the brand name slowly, feeling your voice and explore singing the words in a melody. Does the word or phrase ignite a visceral experience? What's your favorite gibberish incantation? Why? How is your gibberish phrase in similar resonance to your brand name? If you're not finding joy or resonant pleasure when speaking your brand name, you might consider another name. If you feel you're committed to the name but don't feel the resonance, consider focussing most of your intentions on a buzz name for an ad campaign. In time, the campaign will do the legwork to establish the brand, rather than the name itself.

Why did you decide to use this name? Why did you decide to start this business? What sparked it's existence? What purpose does it serve? What was missing from the market? What do you uniquely offer that no one else can? What great purpose does your craft serve?

Go all out in this description. Use the power of the mother and lover archetype to articulate why you nurtured this brand into existence. Use lots of colors, smells, and flowery language. Let yourself be moved by the poetry of your creation.

Review your last entry and summarize the purpose of your brand.

Summarize into one paragraph, no more than 4 sentences. Then summarize the paragraph into a single sentence.

Whats the backstory of your craft? Why did you decide to become a magic entrepreneur? What nearly stopped you from moving forward? How did you manage to rise from the ashes? Whats your journey to now?

You are invited to use lots of detail. Allow yourself to become romanced by the memories. Feel, taste, smell, see, listen to the sounds of the back story. Consider inhabiting your three key magical archetypes. Explore writing from the perspective of those archetypes. Use their combo to invoke your unique Weird VVitch perspective and literary tone.

Review your last entry and summarize the most influential aspects of your backstory.

Summarize into one paragraph, no more than 4 sentences. Then summarize the paragraph into a single sentence.

What are the guiding beliefs that inform your decisions about your craft as a business?

What ethics do you feel are most important? Why did you decide to use this compass over another? What are your core values in practicing your craft in business? If you were to die tomorrow, what spec of wisdom would you offer your friends and family? If you could influence 1000 people to do anything, what would it be? What's most important to you? Feel free to languish on the details here as you embody the three key magic archetypes. Go all out about why these things are most important. Allow yourself to deeply feel your conviction in your heart and write from the warrior and judge archetype.

Review your last entry and summarize your core values.

Use one sentence per core value, no more than three sentences.

What are your aspirations for the future of your brand? How will you continue to offer value in your client's lives? What is the biggest and most outrageous manifestation you can imagine happening for your brand? What do you feel is achievable?

Use lots of detail here. Allow yourself to visualize the future... you are fully embodied, fully empowered, and fully grounded as a master of your craft. What have you created?

Review the last entry and summarize your brand vision.

Summarize into one paragraph, no more than 4 sentences. Then summarize the paragraph into a single sentence.

Finally, how do you foresee aligning opportunities, plans and behaviors to build your brand's story (aside from this consultancy)?

Do you have specific plans to align your brand to the needs of your local and global community? Do you have any partnerships that align with your brand's core values? What business practices might align your brand and craft with your core values? Stay rooted in your three key magic archetypes. Brainstorm and write from their perspective. Allow yourself to be inspired by the profundity of this exercise.

Review the last entry and summarize your current strategy.

Create a sacred container of time, shape, or flame before and after answering these questionnaire

welcome to

Congratulations.

the

Weird VVitch’s

GUIDE TO BRAND DESIGN & MARKETING

step 01.

Brand Essence

the mythic journey leads to valuable offerings

Take some time to meditate and articulate the essence of your craft by filling out the weird vvitch Ethos inquiry.

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